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Posts Tagged ‘Storytelling’

Taylor Swift's Marketing & Legal Machines

By David Erickson | February 22, 2015 | 1
No Its Becky - Taylor Swift

Pop/Country sensation Taylor Swift has drawn raves from marketers for her use of social media but recent moves by her legal team threaten to tarnish that reputation.

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Band Documents Tour Using Google Tour Builder [VIDEO]

By David Erickson | November 26, 2013 | 0

This is a nice example of a band that used Google’s new Tour Builder tool to tell the story of one of their tours.

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