Social Media Marketing Archives

Black Sabbath used a nostalgic marketing tactic in a Facebook ad to promote the fact that their first eight albums are now available on iTunes.

This video of a dude lip-syncing and dancing to Bon Jovi’s 80s anthem Living On A Prayer at a Celtics game ignited the crowd at the time, went viral in 2009…and has done it again.

Given Prince’s avowed hatred toward the Interent, it’s more than a little odd to see him dive into the social media waters head first.

Singer/songwriter Jason Mraz asked his fans to tweet what The Woman I Love means to them and included some of those tweets in the music video for that song.

Peter Gabriel has been asking his Facebook fans to recreate scenes from his amazing stop-motion animation Sledgehammer music video from 1986 via a custom Facebook Tab.

Taylor Swift has selected a handful of her Twitter followers to literally follow her today and report on the behind-the-scenes of her media tour for her new album.

Almost 3 in 10 mobile phone owners listened to music on their devices, up about 5% from the previous 3-month period.

This infographic examines how the Gangnam Style! video went viral.

The study by Bandsintown broke down those five segments by categories including age, gender, household income, average number of shows per year, and average spend per show

This infographic by T-Mobile examines how the concert experience has changed since Woodstock.