Posts Tagged ‘Internet Radio Advertising’
US Radio Revenue Trends, 2013 vs 2014 [CHART]
Increases in off-air (+16%) and digital (+9%) revenues were almost enough to offset decreases in spot (-3%) and network (-4%) revenues last year, as overall radio revenues slipped by 1% to slightly more than $17.5 billion.
Read MoreInternet Radio Advertising Response, 2011 vs 2012
Internet radio use is on the rise, reaching 42% of US broadband households, and this has translated to higher effectiveness for advertisers.
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