Sponsorship
Music-Fans' Attitudes Toward Concert Sponsorship, October 2014 [CHART]
US internet users ranked listening to music as the most important activity in their lives, at 22% of respondents.
Read MoreMusic Fans & Brand Sponsorships [CHART]
Music fans not only appreciate artists, but also the brands that sponsor their events.
Read MoreBeck Covers David Bowie's Sound & Vision…Gloriously [VIDEO]
Lincoln sponsors Beck’s cover of the David Bowie song Sound & Vision.
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