Social Media Marketing
Americans' Top Music Discovery Channels [CHART]
More Americans discover music by listening to AM/FM radio than by any other means. In fact, more Americans are finding music through various radio sources than did last year, with online sources not surprisingly growing in influence.
Read More18 Teaser Posters For Taylor Swift's Bad Blood Music Video Premier
Taylor Swift cleverly teased the premier of her Bad Blood music video at the Billboard Music Awards with a series of Sin City-style posters.
Read MoreTaylor Swift's Marketing & Legal Machines
Pop/Country sensation Taylor Swift has drawn raves from marketers for her use of social media but recent moves by her legal team threaten to tarnish that reputation.
Read MoreHow The Music Industry Uses Data Analytics To Pick Stars
The music industry has been using data analytics to discover musicians based on data from the Shazam music discovery app.
Read MoreColdplay Promotes Ghost Stories With Interactive Music Video
Coldplay is promoting its new Ghost Stories album with an interactive music video for the song Ink.
Read MoreAmerican's Typical Sources For Music, August 2014 [CHART]
Multicultural consumers are more digitally connected to music than the total market.
Read MoreBlack Sabbath's Nostalgic Marketing Facebook Ad [PIC]
Black Sabbath used a nostalgic marketing tactic in a Facebook ad to promote the fact that their first eight albums are now available on iTunes.
Read MoreDude Lip-Syncing Living On A Prayer At Celtics Game Ignites The Crowd & Propels Bon Jovi Back Into The Billboard Hot 100 [VIDEO]
This video of a dude lip-syncing and dancing to Bon Jovi’s 80s anthem Living On A Prayer at a Celtics game ignited the crowd at the time, went viral in 2009…and has done it again.
Read MoreInternet-Hater Prince Goes Social [VIDEO]
Given Prince’s avowed hatred toward the Interent, it’s more than a little odd to see him dive into the social media waters head first.
Read MoreSocial Media & Music Discovery [INFOGRAPHIC]
This infographic from Sol Republic illustrates how we discover and enjoy music in the age of social media.
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