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Social Media Marketing

Americans' Top Music Discovery Channels [CHART]

By David Erickson | October 10, 2017
Chart: Top Music Discovery Sources

More Americans discover music by listening to AM/FM radio than by any other means. In fact, more Americans are finding music through various radio sources than did last year, with online sources not surprisingly growing in influence.

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18 Teaser Posters For Taylor Swift's Bad Blood Music Video Premier

By David Erickson | May 8, 2015 | 1
Taylor Swift - Bad Blood Posters

Taylor Swift cleverly teased the premier of her Bad Blood music video at the Billboard Music Awards with a series of Sin City-style posters.

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Taylor Swift's Marketing & Legal Machines

By David Erickson | February 22, 2015 | 1
No Its Becky - Taylor Swift

Pop/Country sensation Taylor Swift has drawn raves from marketers for her use of social media but recent moves by her legal team threaten to tarnish that reputation.

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How The Music Industry Uses Data Analytics To Pick Stars

By David Erickson | January 18, 2015 | 0

The music industry has been using data analytics to discover musicians based on data from the Shazam music discovery app.

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Coldplay Promotes Ghost Stories With Interactive Music Video

By David Erickson | January 11, 2015 | 0

Coldplay is promoting its new Ghost Stories album with an interactive music video for the song Ink.

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American's Typical Sources For Music, August 2014 [CHART]

By David Erickson | September 9, 2014 | 0

Multicultural consumers are more digitally connected to music than the total market.

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Black Sabbath's Nostalgic Marketing Facebook Ad [PIC]

By David Erickson | January 18, 2014 | 0

Black Sabbath used a nostalgic marketing tactic in a Facebook ad to promote the fact that their first eight albums are now available on iTunes.

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Dude Lip-Syncing Living On A Prayer At Celtics Game Ignites The Crowd & Propels Bon Jovi Back Into The Billboard Hot 100 [VIDEO]

By David Erickson | November 26, 2013 | 0

This video of a dude lip-syncing and dancing to Bon Jovi’s 80s anthem Living On A Prayer at a Celtics game ignited the crowd at the time, went viral in 2009…and has done it again.

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Internet-Hater Prince Goes Social [VIDEO]

By David Erickson | August 28, 2013 | 0

Given Prince’s avowed hatred toward the Interent, it’s more than a little odd to see him dive into the social media waters head first.

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Social Media & Music Discovery [INFOGRAPHIC]

By David Erickson | July 13, 2013 | 0

This infographic from Sol Republic illustrates how we discover and enjoy music in the age of social media.

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