Music Video Marketing Archives

Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.

This year, the Basilica Block Party has come up with a clever promotional tactic: Cover songs of some of the bands performed on the church organ.

Taylor Swift cleverly teased the premier of her Bad Blood music video at the Billboard Music Awards with a series of Sin City-style posters.

51% of US internet users reported listening to music via Pandora—nearly double those who did so in December 2013.

Coldplay is promoting its new Ghost Stories album with an interactive music video for the song Ink.

Among core radio listeners interested in finding out about new music and artists, AM/FM radio (on any device) is easily the top single option, for roughly 51% of respondents.

This video of a dude lip-syncing and dancing to Bon Jovi’s 80s anthem Living On A Prayer at a Celtics game ignited the crowd at the time, went viral in 2009…and has done it again.

When a grandma walked into The Coalition Drum Shop in LaCrosse, Wisconsin, and started pounding away, someone there recognized a viral video in the making.

This infographic from Sol Republic illustrates how we discover and enjoy music in the age of social media.

Singer/songwriter Jason Mraz asked his fans to tweet what The Woman I Love means to them and included some of those tweets in the music video for that song.

Music Video Marketing

Audio Consumption Behavior [REPORT]

Music Festival Marketing Idea: Clever Cover Songs Of Basilica Block Party Performers

Technologies People Use To Listen To Music, December 2013 & November 2014 [TABLE]

Radio Listeners' Primary Platform For Music Discovery, April 2014 [CHART]

Content Marketing: Grandma Drummer [VIDEO]