Music Marketing
Pandora & Spotify User Demographics, April 2015 [TABLE]
The debate about whether or not Spotify is a threat to Pandora continues, but recent research suggests the latter still has a large lead.
Read MoreGlobal Digital Music Revenue Shares By Format [CHART]
Digital music revenues worldwide rose nearly 7% last year to hit $6.85 billion, tying physical sales in share for the first time, at 46% each.
Read MoreMusic Festival Marketing Idea: Clever Cover Songs Of Basilica Block Party Performers
This year, the Basilica Block Party has come up with a clever promotional tactic: Cover songs of some of the bands performed on the church organ.
Read MoreAmericans' Automobile Audio Preferences, April 2015 [CHART]
Among American adults who use audio players in the car, two-thirds first turn on the AM/FM radio when listening to music.
Read MoreMost Popular Online Radio Services. 2014 vs 2015 [CHART]
27% of US consumers listened to Pandora, vs. 7% who used Spotify.
Read MoreDemographics Of Pandora & Spotify Users [TABLE]
Spotify’s audience skews much younger than Pandora’s. nearly two-thirds of US Spotify users were between the ages of 13 and 29, with 18- to 24-year-olds accounting for the largest share.
Read More18 Teaser Posters For Taylor Swift's Bad Blood Music Video Premier
Taylor Swift cleverly teased the premier of her Bad Blood music video at the Billboard Music Awards with a series of Sin City-style posters.
Read MoreUS Music Industry Revenues, 2013 vs 2014 [CHART]
Digital subscription and streaming revenues grew by almost 29% last year to reach roughly $1.87 billion, surpassing sales of CDs ($1.85 billion) in the process, according to a report from the RIAA.
Read MoreRadio Listeners' Music Discovery Channels, April 2015 [CHART]
AM/FM radio continues to be the preferred medium among core radio listeners, with 81% of weekly radio station listening taking place on an AM/FM radio in a vehicle (51%) or at home, work, or school (30%).
Read MoreUS Monthly Online Radio Listeners, 2013-2019 [CHART]
Spotify reported that users created more than 14,000 playlists under the BMW program.
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