Music Marketing
Audio Streaming Use by Race/Ethnicity [CHART]
Radio continues to be ‘the top reach vehicle’ for both Black and Hispanic adults, declares Nielsen in a report, noting that among people ages 12 and older, Black and Hispanic consumers make up more than 30% of the national radio audience.
Read MorePandora vs Spotify Users, 2017-2022 [CHART]
This year, Pandora will have 75.9 million users in the US, compared with 58.4 million for Spotify. However, eMarketer expects Pandora’s user base in the US will decline slightly throughout the forecast period, while Spotify will see double-digit growth this year and next.
Read MoreVinyl Records [INFOGAPHIC]
This infgraphic from illustrates and examines the resurgence of vinyl records. Following this infographic, you’ll find a documentary of the phonograph.
Read MoreAmericans' Top Music Discovery Channels [CHART]
More Americans discover music by listening to AM/FM radio than by any other means. In fact, more Americans are finding music through various radio sources than did last year, with online sources not surprisingly growing in influence.
Read MoreEyetracking A Pianist [VIDEO]
This video shows where a pianist looks when playing, as recorded by Tobii Pro Glasses 2 eyetracking software.
Read MoreTop Digital Music Distribution Platforms [CHART]
Apple is the top platform for US adults who pay for music content online, ahead of others such as Pandora and Spotify.
Read MoreMusic Industry Sales Trends In The US [CHART]
The number of audio streams has surpassed the number of video streams for the first time in the US music industry.
Read MoreHappy Music Fosters Cooperation [CHART]
This chart illustrates the results of an experiment by a group of Cornell PhDs who created a test to see how different music types affected the collaborative behavior of different groups of people.
Read MoreUS Recorded Music Revenues By Format, 2014 vs 2015 [CHART]
Some 34.3% of US recorded music revenues came from streaming services in 2015, reports the RIAA, up from 27% in 2014.
Read MoreAudio Consumption Behavior [REPORT]
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
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