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Mobile Marketing

Audio Consumption Behavior [REPORT]

By David Erickson | March 22, 2016

Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.

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Americans' Automobile Audio Preferences, April 2015 [CHART]

By David Erickson | June 8, 2015 | 0
Americans Automobile Audio Preferences

Among American adults who use audio players in the car, two-thirds first turn on the AM/FM radio when listening to music.

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How The Music Industry Uses Data Analytics To Pick Stars

By David Erickson | January 18, 2015 | 0

The music industry has been using data analytics to discover musicians based on data from the Shazam music discovery app.

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Entertainment-Related Activities Of Mobile Phone Users, Q1 2014 [CHART]

By David Erickson | June 25, 2014 | 0

Two-thirds of live entertainment seekers said they used mobile to help plan trips to shows at least sometimes, with more than one-quarter saying they always used it.

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Frequency Mobile Users Make Plans For Live Entertainment, Q1 2014 [CHART]

By David Erickson | June 24, 2014 | 0

Live entertainment seekers are turning to their phones to help plan for such events.

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Devices Used By American Mobile Music Listenters, December 2013 [TABLE]

By David Erickson | January 17, 2014 | 0

The majority of US mobile users surveyed in December 2013 said they listened to mobile music at least sometimes, and around half of that group played songs often.

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Americans Who Pay For Mobile Music Apps, December 2013 [CHART]

By David Erickson | January 16, 2014 | 0

US internet users were far more likely to purchase music on a computer than on a mobile device, at 50.0% vs. 27.3%.

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US Mobile Phone Music Listeners, 2011-2017 [TABLE]

By David Erickson | August 15, 2013 | 0

More than one in five Americans will listen to music on their mobile phones this year.

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Social Media & Music Discovery [INFOGRAPHIC]

By David Erickson | July 13, 2013 | 0

This infographic from Sol Republic illustrates how we discover and enjoy music in the age of social media.

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Preamp.fm – Concert Marketing App [VIDEO]

By David Erickson | July 5, 2013 | 0

Preamp.fm recognizes your location, understands what bands and musicians will be playing near you soon, and builds a YouTube playlist of those groups for you.

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