Earned Media
Content Marketing: Grandma Drummer [VIDEO]
When a grandma walked into The Coalition Drum Shop in LaCrosse, Wisconsin, and started pounding away, someone there recognized a viral video in the making.
Read MoreOne Direction Opens Pop-Up Store At Mall Of America [VIDEO]
Fans of the irresistible British boy band One Direction will soon have a place to buy all kinds of stuff at the Mall of America.
Read MoreJason Mraz's Twittersourced Music Video [VIDEO]
Singer/songwriter Jason Mraz asked his fans to tweet what The Woman I Love means to them and included some of those tweets in the music video for that song.
Read MorePSY Earns $8 Million From Gangnam Style [VIDEO]
PSY will rake in at least $8.1 million this year, according to an analysis by The Associated Press of publicly available information and industry estimates.
Read MorePeter Gabriel Crowdsources Sledgehammer Remix Music Video [VIDEO]
Peter Gabriel has been asking his Facebook fans to recreate scenes from his amazing stop-motion animation Sledgehammer music video from 1986 via a custom Facebook Tab.
Read MoreTaylor Swift Social-Sources Media Blitz For Her New Release [VIDEO]
Taylor Swift has selected a handful of her Twitter followers to literally follow her today and report on the behind-the-scenes of her media tour for her new album.
Read MoreBeethoven's 9th Flashmob
I guess this is how they did flashmobs back in the day.
Read MoreTrombone Shorty On Austin City Limits
An example of how a new Trombone Shorty fan discovered his music from hearing a brief clip of a song on air without knowing the artist’s name.
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