Music Festival Marketing Idea: Clever Cover Songs Of Basilica Block Party Performers

The Basilica Block Party is an annual music festival held in Minneapolis, Minnesota, that serves as a fundraiser for maintaining The Basilica of Saint Mary. (My employer, Karwoski & Courage, handles public relations for the event.)

This year, the Block Party has come up with a clever music festival marketing idea: Cover songs of some of the bands performed on the church organ. Here’s a playlist of the covers followed by the original.

The Walker by Fitz & The Tantrums – Organ Cover Song

The Walker by Fitz & The Tantrums – Original Song

Shattered by O.A.R. – Organ Cover Song

Shattered by O.A.R. – Original Song

Girlfriend by Matthew Sweet – Organ Cover Song

Girlfriend by Matthew Sweet – Original Song

We Are Young by Fun – Organ Cover Song

We Are Young by Fun – Original Song