Frequency Mobile Users Make Plans For Live Entertainment, Q1 2014 [CHART]

Live entertainment seekers—defined in a recent study as mobile phone users who plan to see a live performance within the next three months—are turning to their phones to help plan for such events.

According to Q1 2014 polling conducted by Decision Fuel for Interactive Advertising Bureau (IAB) Mobile Marketing Center of Excellence and InMobi, 90% of US entertainment seekers turned to mobile for more information after seeing ads for events on other channels, and 60% said the channel was their favorite source for live event info. Read the rest at eMarketer.