Radio Listeners' Primary Platform For Music Discovery, April 2014 [CHART]

Among core radio listeners interested in finding out about new music and artists, AM/FM radio (on any device) is easily the top single option, for roughly 51% of respondents. But, about 3 in 10 Gen Z (born 1993 and after) listeners interested in new music turn to Pandora (14%), YouTube (12%) and/or Spotify (5%), on par with the percentage who tune in to AM/FM radio (30%). Techsurvey10 results were gathered online from January 14-20, 2014. Overall, 199 broadcast stations across the U.S. and Canada participated, contributing 37,063 respondents. Source: Jacobs Media [PDF]

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