Radio Listeners' Primary Platform For Music Discovery, April 2014 [CHART]
![Radio Listeners' Primary Platform For Music Discovery, April 2014 [CHART]](http://www.marketingcharts.com/wp/wp-content/uploads/2014/04/JacobsMedia-Primary-Platforms-for-New-Music-Discovery-Apr2014.png "Chart - Radio Listeners' Primary Platform For Music Discovery")
Among core radio listeners interested in finding out about new music and artists, AM/FM radio (on any device) is easily the top single option, for roughly 51% of respondents. But, about 3 in 10 Gen Z (born 1993 and after) listeners interested in new music turn to Pandora (14%), YouTube (12%) and/or Spotify (5%), on par with the percentage who tune in to AM/FM radio (30%). Techsurvey10 results were gathered online from January 14-20, 2014. Overall, 199 broadcast stations across the U.S. and Canada participated, contributing 37,063 respondents. Source: Jacobs Media [PDF]