Americans Who Pay For Mobile Music Apps, December 2013 [CHART]
Smartphones may be the device of choice for mobile music listening, but September 2013 research by ChoiceStream revealed that US internet users were far more likely to purchase music on a computer than on a mobile device, at 50.0% vs. 27.3%.
Streaming services like Spotify and Pandora have been in the limelight as of late, and AYTM’s findings confirmed their popularity on mobile: Nearly six in 10 respondents had at least one mobile app that streamed music. But those who do stream music through apps typically aren’t paying to do so. Almost three-quarters of respondents who listened to mobile music and had at least one app/service that streamed music said they did not pay for it. Read the rest at eMarketer.
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