Advertising revenues, which already make up the bulk of US mobile music revenues, will gain an even greater share in the coming years, eMarketer forecasts, and by 2016 will account for more than 86% of all such revenues.
This year, the figure is closer to 69%—still a solid majority, and far ahead of the 17.2% of revenues brought in by subscriptions to services like Pandora or the 14.1% of revenues from per-download fees. Mobile music revenues in the US, including revenues generated from downloads or streams direct to mobile devices and excluding multiplatform services or sideloaded music, will total $429.3 million this year. By 2016, they will reach $1.68 billion. Read the rest at eMarketer.