So, I’m not a Taylor Swift fan. Let’s make that perfectly clear. I’m so much not a fan that the first time I deliberately listened to a Taylor Swift song was a few moments ago when I went searching for a music video for this post.
But I have to admire her marketing moxie. Mashable reports that Swift has selected a handful of her Twitter followers to literally follow her today and report (using the #TaylorFollowers hashtag) on the behind-the-scenes of her media tour for her new album.