Primary Sources For New Music & Artists
Radio doesn’t just provide its listeners with emotional drivers, it also serves as a primary place for them to find out about new music and artists, finds Jacobs Media in an April 2012 report. The survey, which polled more than 57,000 US and Canadian radio listeners, found that an impressive 50.8% cited FM radio as their primary source for finding out about new music and artists, making it a far more popular choice for sourcing new music than friends or other people (9.8%), kids (4.9%), Facebook (4.8%), or iTunes. Read the reset at Marketing Charts.
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