Many AM/FM radio listeners tune in as a result of emotional drivers, finds Jacobs Media in a survey of more than 57,000 US and Canadian listeners, released in April 2012. 37.5% of respondents said that wanting to get in a better mood was a main reason for listening, while a further 41.3% indicated this to be an important reason. Similarly, almost one-third said that a main reason for listening is that radio keeps them company, while more than one-quarter indicated a primary reason to be a desire to escape the pressures of everyday life. Overall, the most common primary reasons given by respondents for listening to AM/FM radio were to hear their favorite songs (53.3%), because they like particular DJs, shows, or hosts (40.4%), and because they like to work with the radio on (38.8%). Read the rest at Marketing Charts.

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