Give people a choice, and they might pay for digital music, after all.
That’s the takeaway from a new survey from the IFPI, the music industry’s global trade group. It says global digital music sales grew 8 percent last year; that’s the first time that growth rate has increased since 2004, when the IFPI started tracking the statistic.
A good chunk of that increase may have come from subscription music services like Spotify and Deezer. The IFPI says subscription services have 13 million paying users, up from eight million last year.* There are also smaller increases in sales at more conventional outlets like Apple and Amazon, which generate much more revenue for the industry overall.
And while digital music sales still make up a minority of the music industry’s revenue worldwide, they are increasingly important: They now account for 32 percent of sales, up from 29 percent last year. (In the U.S., digital just edged physical last year, for the first time.) Read the rest at All Things D.