More Americans discover music by listening to AM/FM radio than by any other means. In fact, more Americans are finding music through various radio sources than did last year, with online sources not surprisingly growing in influence.
This infographic from Sol Republic illustrates how we discover and enjoy music in the age of social media.
48% of Americans say they discover music most often through the radio, while just 10% find new music most often through friends and relatives, and 7% through YouTube.
Radio doesn’t just provide its listeners with emotional drivers, it also serves as a primary place for them to find out about new music and artists.