51% of US internet users reported listening to music via Pandora—nearly double those who did so in December 2013.
Last year, revenues from streaming music services grew 39% to hit $1.4 billion.
Consumer opinion suggests that delivering ads in the traditional manner of radio is less likely to be tolerated in the streaming realm.
In 2012, music listeners in the UK streamed 3.7 billion tracks, according to BPI; in 2013, that figure doubled to 7.4 billion.
US internet users were far more likely to purchase music on a computer than on a mobile device, at 50.0% vs. 27.3%.
This infographic from Sol Republic illustrates how we discover and enjoy music in the age of social media.
56% of US smart phone owners used their phone for listening to music.
Of the streaming services used by US music listeners, Pandora’s free service dominated, in use by 39% of respondents.
AM/FM radio is still the primary method for music listening, cited by 24% of respondents.
Forty percent of tablet owners report they use it to listen to music, while 56 percent of smart phone users say they use it for music listening.