US teen internet users said they found something else to listen to and waited for the original music to be available for streaming.
Teen consumers studied spent more time with streaming audio each day than AM/FM radio.
Nearly 80% of respondents who used both Spotify and Pandora said they were replacing time on Pandora with Spotify.
51% of US internet users reported listening to music via Pandora—nearly double those who did so in December 2013.
Last year, revenues from streaming music services grew 39% to hit $1.4 billion.
Consumer opinion suggests that delivering ads in the traditional manner of radio is less likely to be tolerated in the streaming realm.
In 2012, music listeners in the UK streamed 3.7 billion tracks, according to BPI; in 2013, that figure doubled to 7.4 billion.
US internet users were far more likely to purchase music on a computer than on a mobile device, at 50.0% vs. 27.3%.
This infographic from Sol Republic illustrates how we discover and enjoy music in the age of social media.
56% of US smart phone owners used their phone for listening to music.