Radio continues to be ‘the top reach vehicle’ for both Black and Hispanic adults, declares Nielsen in a report, noting that among people ages 12 and older, Black and Hispanic consumers make up more than 30% of the national radio audience.
This year, Pandora will have 75.9 million users in the US, compared with 58.4 million for Spotify. However, eMarketer expects Pandora’s user base in the US will decline slightly throughout the forecast period, while Spotify will see double-digit growth this year and next.
Streaming was the driver of increased music consumption again last year as in 2016, representing 54% of consumption in 2017. The number on-demand audio and video music streams grew by 43% to 618 billion.
Some 34.3% of US recorded music revenues came from streaming services in 2015, reports the RIAA, up from 27% in 2014.
A slight majority of Americans’ spending on music goes to live events.
The debate about whether or not Spotify is a threat to Pandora continues, but recent research suggests the latter still has a large lead.
Among American adults who use audio players in the car, two-thirds first turn on the AM/FM radio when listening to music.
27% of US consumers listened to Pandora, vs. 7% who used Spotify.
Spotify’s audience skews much younger than Pandora’s. nearly two-thirds of US Spotify users were between the ages of 13 and 29, with 18- to 24-year-olds accounting for the largest share.
Some 44% of Americans aged 12 and up listen to online radio on a weekly basis, up from 36% last year and 33% the year prior.