What gets these fans to interact with ads on their phones?
Two-thirds of live entertainment seekers said they used mobile to help plan trips to shows at least sometimes, with more than one-quarter saying they always used it.
Live entertainment seekers are turning to their phones to help plan for such events.
Pandora and iHeartRadio took first and second place with a 31% and 9% share of the market respectively.
Among core radio listeners interested in finding out about new music and artists, AM/FM radio (on any device) is easily the top single option, for roughly 51% of respondents.
Digital music revenues worldwide grew at a more modest pace of 4.3%, totaling $5.87 billion and accounting for 39% of global music revenues.
Last year, revenues from streaming music services grew 39% to hit $1.4 billion.
Consumer opinion suggests that delivering ads in the traditional manner of radio is less likely to be tolerated in the streaming realm.
In 2012, music listeners in the UK streamed 3.7 billion tracks, according to BPI; in 2013, that figure doubled to 7.4 billion.
The majority of US mobile users surveyed in December 2013 said they listened to mobile music at least sometimes, and around half of that group played songs often.