Spotify’s audience skews much younger than Pandora’s. nearly two-thirds of US Spotify users were between the ages of 13 and 29, with 18- to 24-year-olds accounting for the largest share.
Digital subscription and streaming revenues grew by almost 29% last year to reach roughly $1.87 billion, surpassing sales of CDs ($1.85 billion) in the process, according to a report from the RIAA.
Spotify reported that users created more than 14,000 playlists under the BMW program.
Some 44% of Americans aged 12 and up listen to online radio on a weekly basis, up from 36% last year and 33% the year prior.
US internet users ranked listening to music as the most important activity in their lives, at 22% of respondents.
US teen internet users said they found something else to listen to and waited for the original music to be available for streaming.
Teen consumers studied spent more time with streaming audio each day than AM/FM radio.
Nearly 80% of respondents who used both Spotify and Pandora said they were replacing time on Pandora with Spotify.
51% of US internet users reported listening to music via Pandora—nearly double those who did so in December 2013.
Music streaming service revenues grew by 28% year-over-year and comprised 27% of total industry revenues during the first half of 2014.