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Pandora vs Spotify Users, 2017-2022 [CHART]

August 16, 2018 by David Erickson

Chart: Pandora vs Spotify Users, 2017-2022

This year, Pandora will have 75.9 million users in the US, compared with 58.4 million for Spotify. However, eMarketer expects Pandora’s user base in the US will decline slightly throughout the forecast period, while Spotify will see double-digit growth this year and next.

Filed Under: Music Discovery, Music Marketing Tagged With: Chart, Pandora, Spotify, Statistics, Streaming Music

Top Digital Music Distribution Platforms [CHART]

February 14, 2017 by David Erickson

Chart: Top Digital Music Platforms

Apple is the top platform for US adults who pay for music content online, ahead of others such as Pandora and Spotify.

Filed Under: Consumer Behavior, Music Apps, Music Discovery, Music Marketing Tagged With: Amazon, Amazon Prime Music, Apple, Apple Music, Chart, Google Play Music, Google+, iTunes, Music Streaming, Pandora, Spotify, Statistics

Audio Consumption Behavior [REPORT]

March 22, 2016 by David Erickson

Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.

Filed Under: Mobile Marketing, Music Discovery, Music Marketing, Music Video Marketing Tagged With: Apple Music, Audio Consumption, Consumer Behavior, Edison Research, iHeart Radio, Media Consumption, Pandora, Presentation, Radio, Report, Smart Phones, Spotify, YouTube

Pandora & Spotify User Demographics, April 2015 [TABLE]

August 14, 2015 by David Erickson Leave a Comment

Pandora And Spotify Demographics

The debate about whether or not Spotify is a threat to Pandora continues, but recent research suggests the latter still has a large lead.

Filed Under: Music Discovery, Music Marketing Tagged With: Baby Boomers, Demographics, Gender, Generation V, Generation X, Generations, Men, Millennials, Pandora, Silent Generation, Spotify, Statistics, Streaming Music, Table, Women

Most Popular Online Radio Services. 2014 vs 2015 [CHART]

May 15, 2015 by David Erickson Leave a Comment

Popular Online Radio Services

27% of US consumers listened to Pandora, vs. 7% who used Spotify.

Filed Under: Music Discovery, Music Marketing Tagged With: Chart, Consumer Behavior, iHeartRadio, iTunes Radio, Online Behavior, Online Radio, Pandora, Spotify, Statistics, Streaming Music

Demographics Of Pandora & Spotify Users [TABLE]

May 14, 2015 by David Erickson Leave a Comment

Demographics of Pandora and Spotify Users

Spotify’s audience skews much younger than Pandora’s. nearly two-thirds of US Spotify users were between the ages of 13 and 29, with 18- to 24-year-olds accounting for the largest share.

Filed Under: Music Discovery, Music Marketing Tagged With: Baby Boomers, Consumer Behavior, Demographics, Gender, Generation X, Men, Millennials, Online Behavior, Online Radio, Pandora, Spotify, Statistics, Streaming Music, Table, Women

Radio Listeners’ Music Discovery Channels, April 2015 [CHART]

May 3, 2015 by David Erickson Leave a Comment

AM/FM radio continues to be the preferred medium among core radio listeners, with 81% of weekly radio station listening taking place on an AM/FM radio in a vehicle (51%) or at home, work, or school (30%).

Filed Under: Music Discovery, Music Marketing Tagged With: AM/FM Radio, Facebook, Generation V, iHeartRadio, Internet Radio, Online Radio, Pandora, Radio Listeners' Music Discovery Channels By Generation, Spotify, YouTube

Average Weekly Time Spent Listening To Pandora, December 2013 & November 2014 [CHART]

January 16, 2015 by David Erickson Leave a Comment

Nearly 80% of respondents who used both Spotify and Pandora said they were replacing time on Pandora with Spotify.

Filed Under: Music Discovery, Music Marketing Tagged With: Chart, Consumer Behavior, Pandora, Spotify, Statistics, Streaming Music

Technologies People Use To Listen To Music, December 2013 & November 2014 [TABLE]

January 15, 2015 by David Erickson Leave a Comment

51% of US internet users reported listening to music via Pandora—nearly double those who did so in December 2013.

Filed Under: Music Apps, Music Discovery, Music Marketing, Music Video Marketing Tagged With: AM Radio, CDs, Chart, Consumer Behavior, FM Radio, iHeart Radio, iTunes, iTunes Radio, Pandora, Radio, Satellite Radio, Spotify, Statistics, Streaming Music, YouTube

Streaming Music Services Market Share [CHART]

June 23, 2014 by David Erickson Leave a Comment

Pandora and iHeartRadio took first and second place with a 31% and 9% share of the market respectively.

Filed Under: Music Discovery, Music Marketing, Statistics Tagged With: Chart, Google Play, iHeartRadio, iTunes Radio, Market Share, Pandora, Rhapsody, Slacker, Spotify, Statistics, Streaming Music Services, TuneIn Radio

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