Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Among American adults who use audio players in the car, two-thirds first turn on the AM/FM radio when listening to music.
51% of US internet users reported listening to music via Pandora—nearly double those who did so in December 2013.
Multicultural consumers are more digitally connected to music than the total market.
Among core radio listeners interested in finding out about new music and artists, AM/FM radio (on any device) is easily the top single option, for roughly 51% of respondents.
AM/FM radio is still the primary method for music listening, cited by 24% of respondents.
48% of Americans say they discover music most often through the radio, while just 10% find new music most often through friends and relatives, and 7% through YouTube.
An example of how a new Trombone Shorty fan discovered his music from hearing a brief clip of a song on air without knowing the artist’s name.