27% of US consumers listened to Pandora, vs. 7% who used Spotify.
Spotify’s audience skews much younger than Pandora’s. nearly two-thirds of US Spotify users were between the ages of 13 and 29, with 18- to 24-year-olds accounting for the largest share.
Spotify reported that users created more than 14,000 playlists under the BMW program.
Teen consumers studied spent more time with streaming audio each day than AM/FM radio.
Last year, revenues from streaming music services grew 39% to hit $1.4 billion.
37% of US internet users responding to a survey from The NPD Group said they listened to music on an internet radio service in the 3 months prior to the survey.
While streaming is especially popular with younger consumers, downloading music through services like iTunes is still a prominent way to listen to music.
The study by Bandsintown broke down those five segments by categories including age, gender, household income, average number of shows per year, and average spend per show
48% of Americans say they discover music most often through the radio, while just 10% find new music most often through friends and relatives, and 7% through YouTube.