Apple is the top platform for US adults who pay for music content online, ahead of others such as Pandora and Spotify.
The number of audio streams has surpassed the number of video streams for the first time in the US music industry.
Digital music revenues worldwide rose nearly 7% last year to hit $6.85 billion, tying physical sales in share for the first time, at 46% each.
Music streaming service revenues grew by 28% year-over-year and comprised 27% of total industry revenues during the first half of 2014.
Multicultural consumers are more digitally connected to music than the total market.
While streaming is especially popular with younger consumers, downloading music through services like iTunes is still a prominent way to listen to music.
76% of respondents said that Spotify had “good” or “excellent” design with 81% reporting an overall favorable impression of the site, and three-quarters agreeing that navigation was good.
Spotify is generating a lot of buzz, helped no doubt in no small part by it’s partnership with Facebook.