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Pandora & Spotify User Demographics, April 2015 [TABLE]

August 14, 2015 by David Erickson Leave a Comment

Pandora And Spotify Demographics

The debate about whether or not Spotify is a threat to Pandora continues, but recent research suggests the latter still has a large lead.

Filed Under: Music Discovery, Music Marketing Tagged With: Baby Boomers, Demographics, Gender, Generation V, Generation X, Generations, Men, Millennials, Pandora, Silent Generation, Spotify, Statistics, Streaming Music, Table, Women

Demographics Of Pandora & Spotify Users [TABLE]

May 14, 2015 by David Erickson Leave a Comment

Demographics of Pandora and Spotify Users

Spotify’s audience skews much younger than Pandora’s. nearly two-thirds of US Spotify users were between the ages of 13 and 29, with 18- to 24-year-olds accounting for the largest share.

Filed Under: Music Discovery, Music Marketing Tagged With: Baby Boomers, Consumer Behavior, Demographics, Gender, Generation X, Men, Millennials, Online Behavior, Online Radio, Pandora, Spotify, Statistics, Streaming Music, Table, Women

US Streaming Music Consumption By Generation, 2011 [CHART]

November 19, 2012 by David Erickson Leave a Comment

The 16-to-20-year-old age group streams the most music content.

Filed Under: Music Marketing Tagged With: Baby Boomers, Chart, Consumer Behavior, Demographics, Gender, Generation V, Generation X, Generations, GI Generation, Men, Millennials, Silent Generation, Statistics, Women

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