The debate about whether or not Spotify is a threat to Pandora continues, but recent research suggests the latter still has a large lead.
Demographics Of Pandora & Spotify Users [TABLE]
Spotify’s audience skews much younger than Pandora’s. nearly two-thirds of US Spotify users were between the ages of 13 and 29, with 18- to 24-year-olds accounting for the largest share.
US Streaming Music Consumption By Generation, 2011 [CHART]
The 16-to-20-year-old age group streams the most music content.
