The debate about whether or not Spotify is a threat to Pandora continues, but recent research suggests the latter still has a large lead.
Among American adults who use audio players in the car, two-thirds first turn on the AM/FM radio when listening to music.
Spotify’s audience skews much younger than Pandora’s. nearly two-thirds of US Spotify users were between the ages of 13 and 29, with 18- to 24-year-olds accounting for the largest share.
Among core radio listeners interested in finding out about new music and artists, AM/FM radio (on any device) is easily the top single option, for roughly 51% of respondents.
The 16-to-20-year-old age group streams the most music content.
The music video for Kim Wilde’s 1980s hit, Kids In America.