Teen consumers studied spent more time with streaming audio each day than AM/FM radio.
51% of US internet users reported listening to music via Pandora—nearly double those who did so in December 2013.
AM/FM radio is still the primary method for music listening, cited by 24% of respondents.
37% of US internet users responding to a survey from The NPD Group said they listened to music on an internet radio service in the 3 months prior to the survey.
Radio doesn’t just provide its listeners with emotional drivers, it also serves as a primary place for them to find out about new music and artists.
Many AM/FM radio listeners tune in as a result of emotional drivers, finds Jacobs Media in a survey of more than 57,000 US and Canadian listeners.