More Americans discover music by listening to AM/FM radio than by any other means. In fact, more Americans are finding music through various radio sources than did last year, with online sources not surprisingly growing in influence.
Teen consumers studied spent more time with streaming audio each day than AM/FM radio.
51% of US internet users reported listening to music via Pandora—nearly double those who did so in December 2013.
AM/FM radio is still the primary method for music listening, cited by 24% of respondents.
37% of US internet users responding to a survey from The NPD Group said they listened to music on an internet radio service in the 3 months prior to the survey.
Radio doesn’t just provide its listeners with emotional drivers, it also serves as a primary place for them to find out about new music and artists.
Many AM/FM radio listeners tune in as a result of emotional drivers, finds Jacobs Media in a survey of more than 57,000 US and Canadian listeners.