Listening to music on mobiles grew 9.5% between March and June 2012 (to 27.6%), while accessing of social networks or blogs rose to 36.9% of subscribers.
Facebook logins are especially popular on music sites, with two-thirds share of social login, versus second-place Google at 14% and Twitter at 12%.
Music has always been social. One of the biggest joys of music is being able to share your joy but until recently, the ability to do so, has been limited.
David Erickson is interviewed by musician David LeDuc about social media marketing, discussing Pinterest, Facebook, Twitter, Google+ and social search.
Spotify is generating a lot of buzz, helped no doubt in no small part by it’s partnership with Facebook.
After hitting 2.5 million subscribers in November, Spotify has now reached 3 million, with more than 20% of its active user base paying monthly for the service.