The debate about whether or not Spotify is a threat to Pandora continues, but recent research suggests the latter still has a large lead.
Among American adults who use audio players in the car, two-thirds first turn on the AM/FM radio when listening to music.
Spotify’s audience skews much younger than Pandora’s. nearly two-thirds of US Spotify users were between the ages of 13 and 29, with 18- to 24-year-olds accounting for the largest share.
The 16-to-20-year-old age group streams the most music content.
The study by Bandsintown broke down those five segments by categories including age, gender, household income, average number of shows per year, and average spend per show