37% of US internet users responding to a survey from The NPD Group said they listened to music on an internet radio service in the 3 months prior to the survey.
While streaming is especially popular with younger consumers, downloading music through services like iTunes is still a prominent way to listen to music.
The 16-to-20-year-old age group streams the most music content.
49% of teens and college-age consumers reported spending zero dollars per month on music.
Radio doesn’t just provide its listeners with emotional drivers, it also serves as a primary place for them to find out about new music and artists.
Many AM/FM radio listeners tune in as a result of emotional drivers, finds Jacobs Media in a survey of more than 57,000 US and Canadian listeners.