Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
A slight majority of Americans’ spending on music goes to live events.
27% of US consumers listened to Pandora, vs. 7% who used Spotify.
Spotify’s audience skews much younger than Pandora’s. nearly two-thirds of US Spotify users were between the ages of 13 and 29, with 18- to 24-year-olds accounting for the largest share.
Some 44% of Americans aged 12 and up listen to online radio on a weekly basis, up from 36% last year and 33% the year prior.
US teen internet users said they found something else to listen to and waited for the original music to be available for streaming.
Nearly 80% of respondents who used both Spotify and Pandora said they were replacing time on Pandora with Spotify.
51% of US internet users reported listening to music via Pandora—nearly double those who did so in December 2013.
Multicultural consumers are more digitally connected to music than the total market.
Two-thirds of live entertainment seekers said they used mobile to help plan trips to shows at least sometimes, with more than one-quarter saying they always used it.