Advertising revenues, which already make up the bulk of US mobile music revenues, will gain an even greater share in the coming years, eMarketer forecasts, and by 2016 will account for more than 86% of all such revenues.
48% of Americans say they discover music most often through the radio, while just 10% find new music most often through friends and relatives, and 7% through YouTube.
While online and mobile music revenues are expected to show strong growth rates in both the US and globally this year, physical music sales are projected to be down by 9% in the US, and 12% globally.
On average, tablet gamers downloaded 22 games over the past year, and 46% listened to music on their phone.
On average, tablet gamers downloaded 22 games over the past year; 51% listened to music.
Internet radio use is on the rise, reaching 42% of US broadband households, and this has translated to higher effectiveness for advertisers.
Radio doesn’t just provide its listeners with emotional drivers, it also serves as a primary place for them to find out about new music and artists.
The media spend associated with US internet radio and on-demand streaming services amounted to $293.7 million in 2011, according to AccuStream Research.