Live entertainment seekers are turning to their phones to help plan for such events.
Pandora and iHeartRadio took first and second place with a 31% and 9% share of the market respectively.
Among core radio listeners interested in finding out about new music and artists, AM/FM radio (on any device) is easily the top single option, for roughly 51% of respondents.
Last year, revenues from streaming music services grew 39% to hit $1.4 billion.
Consumer opinion suggests that delivering ads in the traditional manner of radio is less likely to be tolerated in the streaming realm.
In 2012, music listeners in the UK streamed 3.7 billion tracks, according to BPI; in 2013, that figure doubled to 7.4 billion.
Average monthly hours listening to online music is expected to reach 6.70 billion in 2016, up from 4.22 billion in 2014.
The majority of US mobile users surveyed in December 2013 said they listened to mobile music at least sometimes, and around half of that group played songs often.
US internet users were far more likely to purchase music on a computer than on a mobile device, at 50.0% vs. 27.3%.
Since peaking at $14.6 billion in 1999, the recording industry has shrunk to less than half its size, barely besting $7 billion in 2012.