Nearly 80% of respondents who used both Spotify and Pandora said they were replacing time on Pandora with Spotify.
51% of US internet users reported listening to music via Pandora—nearly double those who did so in December 2013.
Music streaming service revenues grew by 28% year-over-year and comprised 27% of total industry revenues during the first half of 2014.
What gets these fans to interact with ads on their phones?
Two-thirds of live entertainment seekers said they used mobile to help plan trips to shows at least sometimes, with more than one-quarter saying they always used it.
Live entertainment seekers are turning to their phones to help plan for such events.
Pandora and iHeartRadio took first and second place with a 31% and 9% share of the market respectively.
Among core radio listeners interested in finding out about new music and artists, AM/FM radio (on any device) is easily the top single option, for roughly 51% of respondents.
Last year, revenues from streaming music services grew 39% to hit $1.4 billion.
Consumer opinion suggests that delivering ads in the traditional manner of radio is less likely to be tolerated in the streaming realm.