The debate about whether or not Spotify is a threat to Pandora continues, but recent research suggests the latter still has a large lead.
Americans’ Automobile Audio Preferences, April 2015 [CHART]
Among American adults who use audio players in the car, two-thirds first turn on the AM/FM radio when listening to music.
Demographics Of Pandora & Spotify Users [TABLE]
Spotify’s audience skews much younger than Pandora’s. nearly two-thirds of US Spotify users were between the ages of 13 and 29, with 18- to 24-year-olds accounting for the largest share.
Primary Way People Get Unstreamed Music By Age, September 2014 [CHART]
US teen internet users said they found something else to listen to and waited for the original music to be available for streaming.
Radio Listeners’ Primary Platform For Music Discovery, April 2014 [CHART]
Among core radio listeners interested in finding out about new music and artists, AM/FM radio (on any device) is easily the top single option, for roughly 51% of respondents.
US Streaming Music Consumption By Generation, 2011 [CHART]
The 16-to-20-year-old age group streams the most music content.
