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Pandora & Spotify User Demographics, April 2015 [TABLE]

August 14, 2015 by David Erickson Leave a Comment

Pandora And Spotify Demographics

The debate about whether or not Spotify is a threat to Pandora continues, but recent research suggests the latter still has a large lead.

Filed Under: Music Discovery, Music Marketing Tagged With: Baby Boomers, Demographics, Gender, Generation V, Generation X, Generations, Men, Millennials, Pandora, Silent Generation, Spotify, Statistics, Streaming Music, Table, Women

Americans’ Automobile Audio Preferences, April 2015 [CHART]

June 8, 2015 by David Erickson Leave a Comment

Americans Automobile Audio Preferences

Among American adults who use audio players in the car, two-thirds first turn on the AM/FM radio when listening to music.

Filed Under: Mobile Marketing, Music Discovery, Music Marketing Tagged With: AM/FM Radio, Baby Boomers, CDs, Chart, Demographics, Generation X, HD Radio, Millennials, Radio, Sirius XM, Statistics, Streaming Music

Demographics Of Pandora & Spotify Users [TABLE]

May 14, 2015 by David Erickson Leave a Comment

Demographics of Pandora and Spotify Users

Spotify’s audience skews much younger than Pandora’s. nearly two-thirds of US Spotify users were between the ages of 13 and 29, with 18- to 24-year-olds accounting for the largest share.

Filed Under: Music Discovery, Music Marketing Tagged With: Baby Boomers, Consumer Behavior, Demographics, Gender, Generation X, Men, Millennials, Online Behavior, Online Radio, Pandora, Spotify, Statistics, Streaming Music, Table, Women

Primary Way People Get Unstreamed Music By Age, September 2014 [CHART]

February 24, 2015 by David Erickson Leave a Comment

US teen internet users said they found something else to listen to and waited for the original music to be available for streaming.

Filed Under: Music Discovery, Music Marketing Tagged With: Baby Boomers, Chart, Consumer Behavior, Gen Xers, Millennials, Statistics, Streaming Music

Radio Listeners’ Primary Platform For Music Discovery, April 2014 [CHART]

April 27, 2014 by David Erickson Leave a Comment

Among core radio listeners interested in finding out about new music and artists, AM/FM radio (on any device) is easily the top single option, for roughly 51% of respondents.

Filed Under: Music Discovery, Music Marketing, Music Video Marketing Tagged With: 1929, Baby Boomers, Chart, Facebook, Generation V, Generation X, Media Consumption, Millennials, Pandora, Radio, Radio Use, Silent Generation, Spotify, Statistics, YouTube

US Streaming Music Consumption By Generation, 2011 [CHART]

November 19, 2012 by David Erickson Leave a Comment

The 16-to-20-year-old age group streams the most music content.

Filed Under: Music Marketing Tagged With: Baby Boomers, Chart, Consumer Behavior, Demographics, Gender, Generation V, Generation X, Generations, GI Generation, Men, Millennials, Silent Generation, Statistics, Women

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