Taylor Swift cleverly teased the premier of her Bad Blood music video at the Billboard Music Awards with a series of Sin City-style posters.
Digital subscription and streaming revenues grew by almost 29% last year to reach roughly $1.87 billion, surpassing sales of CDs ($1.85 billion) in the process, according to a report from the RIAA.
AM/FM radio continues to be the preferred medium among core radio listeners, with 81% of weekly radio station listening taking place on an AM/FM radio in a vehicle (51%) or at home, work, or school (30%).
Spotify reported that users created more than 14,000 playlists under the BMW program.
Some 44% of Americans aged 12 and up listen to online radio on a weekly basis, up from 36% last year and 33% the year prior.
US internet users ranked listening to music as the most important activity in their lives, at 22% of respondents.
Increases in off-air (+16%) and digital (+9%) revenues were almost enough to offset decreases in spot (-3%) and network (-4%) revenues last year, as overall radio revenues slipped by 1% to slightly more than $17.5 billion.
US teen internet users said they found something else to listen to and waited for the original music to be available for streaming.
Teen consumers studied spent more time with streaming audio each day than AM/FM radio.
Pop/Country sensation Taylor Swift has drawn raves from marketers for her use of social media but recent moves by her legal team threaten to tarnish that reputation.