Taylor Swift cleverly teased the premier of her Bad Blood music video at the Billboard Music Awards with a series of Sin City-style posters.
Pop/Country sensation Taylor Swift has drawn raves from marketers for her use of social media but recent moves by her legal team threaten to tarnish that reputation.
The music industry has been using data analytics to discover musicians based on data from the Shazam music discovery app.
Coldplay is promoting its new Ghost Stories album with an interactive music video for the song Ink.
Multicultural consumers are more digitally connected to music than the total market.
Black Sabbath used a nostalgic marketing tactic in a Facebook ad to promote the fact that their first eight albums are now available on iTunes.
This video of a dude lip-syncing and dancing to Bon Jovi’s 80s anthem Living On A Prayer at a Celtics game ignited the crowd at the time, went viral in 2009…and has done it again.
Given Prince’s avowed hatred toward the Interent, it’s more than a little odd to see him dive into the social media waters head first.
This infographic from Sol Republic illustrates how we discover and enjoy music in the age of social media.
One way that Jimmy Eat World uses Instagram is to thank their fans.