Teen consumers studied spent more time with streaming audio each day than AM/FM radio.
Pop/Country sensation Taylor Swift has drawn raves from marketers for her use of social media but recent moves by her legal team threaten to tarnish that reputation.
The music industry has been using data analytics to discover musicians based on data from the Shazam music discovery app.
Nearly 80% of respondents who used both Spotify and Pandora said they were replacing time on Pandora with Spotify.
51% of US internet users reported listening to music via Pandora—nearly double those who did so in December 2013.
Coldplay is promoting its new Ghost Stories album with an interactive music video for the song Ink.
Music streaming service revenues grew by 28% year-over-year and comprised 27% of total industry revenues during the first half of 2014.
Multicultural consumers are more digitally connected to music than the total market.
What gets these fans to interact with ads on their phones?
Two-thirds of live entertainment seekers said they used mobile to help plan trips to shows at least sometimes, with more than one-quarter saying they always used it.