The number of audio streams has surpassed the number of video streams for the first time in the US music industry.
Some 34.3% of US recorded music revenues came from streaming services in 2015, reports the RIAA, up from 27% in 2014.
A slight majority of Americans’ spending on music goes to live events.
Digital music revenues worldwide rose nearly 7% last year to hit $6.85 billion, tying physical sales in share for the first time, at 46% each.
Digital subscription and streaming revenues grew by almost 29% last year to reach roughly $1.87 billion, surpassing sales of CDs ($1.85 billion) in the process, according to a report from the RIAA.
Music streaming service revenues grew by 28% year-over-year and comprised 27% of total industry revenues during the first half of 2014.
Digital music revenues worldwide grew at a more modest pace of 4.3%, totaling $5.87 billion and accounting for 39% of global music revenues.
Consumer opinion suggests that delivering ads in the traditional manner of radio is less likely to be tolerated in the streaming realm.
US internet users were far more likely to purchase music on a computer than on a mobile device, at 50.0% vs. 27.3%.
Since peaking at $14.6 billion in 1999, the recording industry has shrunk to less than half its size, barely besting $7 billion in 2012.