Digital music revenues worldwide rose nearly 7% last year to hit $6.85 billion, tying physical sales in share for the first time, at 46% each.
Increases in off-air (+16%) and digital (+9%) revenues were almost enough to offset decreases in spot (-3%) and network (-4%) revenues last year, as overall radio revenues slipped by 1% to slightly more than $17.5 billion.
What gets these fans to interact with ads on their phones?
This painting was commissioned by a Japanese stereo company with the only instructions to Frank Frazetta being, Paint Sound.
A 1977 magazine ad for Ted Nugent Halloween costumes.
Advertising revenues, which already make up the bulk of US mobile music revenues, will gain an even greater share in the coming years, eMarketer forecasts, and by 2016 will account for more than 86% of all such revenues.
Internet radio use is on the rise, reaching 42% of US broadband households, and this has translated to higher effectiveness for advertisers.