Spotify reported that users created more than 14,000 playlists under the BMW program.
Some 44% of Americans aged 12 and up listen to online radio on a weekly basis, up from 36% last year and 33% the year prior.
US internet users ranked listening to music as the most important activity in their lives, at 22% of respondents.
Increases in off-air (+16%) and digital (+9%) revenues were almost enough to offset decreases in spot (-3%) and network (-4%) revenues last year, as overall radio revenues slipped by 1% to slightly more than $17.5 billion.
US teen internet users said they found something else to listen to and waited for the original music to be available for streaming.
Teen consumers studied spent more time with streaming audio each day than AM/FM radio.
Pop/Country sensation Taylor Swift has drawn raves from marketers for her use of social media but recent moves by her legal team threaten to tarnish that reputation.
The music industry has been using data analytics to discover musicians based on data from the Shazam music discovery app.
Nearly 80% of respondents who used both Spotify and Pandora said they were replacing time on Pandora with Spotify.
51% of US internet users reported listening to music via Pandora—nearly double those who did so in December 2013.