AM/FM radio continues to be the preferred medium among core radio listeners, with 81% of weekly radio station listening taking place on an AM/FM radio in a vehicle (51%) or at home, work, or school (30%), according to the latest annual TechSurvey from Jacobs Media. Consistent with recent research, AM/FM radio continues to benefit from the in-car environment, with roughly half of respondents saying that most or all of their radio listening takes place in the car.
Overall, survey respondents were almost twice as likely to say they had increased (18%) than decreased (10%) their AM/FM radio listening (on any device) over the previous year. Interestingly, the share of listening attributed to digital platforms didn’t rise from last year, although the survey authors note that this year’s sample skews older than last year. Interestingly, though, recent research from Edison Research and Triton Digital found that while online radio’s reach continues to grow, consumption this year is flat. Read the rest at MarketingCharts.