Teens are more loyal to streaming services than consumers of other ages, based on September 2014 polling by Nielsen Audio. When asked about the primary way in which they accessed music not available for streaming, US teen internet users said they found something else to listen to and waited for the original music to be available for streaming, compared with an average of 51% among all respondents.
When they did go beyond streaming services like Spotify or Pandora, teens weren’t interested in paying—despite Piper Jaffray’s finding that MP3s, often paid for, grabbed the biggest portion of time spent with music. Just 16% said they would buy a few songs or an entire album if they weren’t streamable, compared with an average of 22% overall.
Pandora is the most popular platform for music listening among US internet users. eMarketer estimates that the company’s global digital ad revenues will reach $973.1 million in 2015, up 32.0% year over year. Next year, 28.0% growth will push Pandora’s net ad revenues worldwide past $1.24 billion. Read the rest at eMarketer.