Consumer opinion suggests that delivering ads in the traditional manner of, say, radio—that is, placing a 30-second ad prior to each track or group of tracks—is less likely to be tolerated in the streaming realm. According to a Research Now study commissioned in July 2013 by smartphone-focused music streaming service Bloom.fm, only a tiny fraction of consumers in Great Britain (5%) were willing to put up with advertisements in order to stream music for free. This runs counter to the consensus that UK consumers are increasingly doing just that and indicates a real ambivalence about having their listening experience interrupted by marketing messages that are delivered in a fashion not too dissimilar to radio. Read the rest at eMarketer.
Home » Brits’ Attitudes Toward Paying For Music, July 2013 [CHART]